I am always telling business owners and salespeople to get out and network but so many of them don't follow my advice. There are many reasons but one of the biggest hurdles is approaching someone you don't know; it's a lot like cold-calling which most people hate....
Here I sit, the queen of follow up, writing a post about follow up because the past few weeks I have failed miserably at it. Everyone blocks time on their calendar to attend an event, whether it be a trade show, conference or a professional organization's...
Why do I keep writing about Facebook, I am not a Facebook expert. Yet I use Facebook daily for business as part of my marketing strategy. I do believe that small businesses can generate interest and find new clients via social media and for some of you Facebook...
This is a controversial topic. When you are volunteering, it should be from the heart and because you want to help your community. That said, I have met many wonderful people through my volunteer efforts over the years and some of them have become my clients. Years...
Where do you meet your prospects? I've met some of my best prospects at my son's sporting events. Year's ago when my son played Little League baseball, I hated sitting through those long games, especially when it was freezing cold outside. But like you, I went to...
"Social media takes so much time and I don't see it generating business." I have heard this from many small business owners. It's true that you can spend lots of time and not get any result unless you are doing things properly. It is also true that some businesses...
Some of you might know that I use to be a reading specialist and that I have a rather large collection of children’s books. So what might you ask does that have to do with sales. Well, often times it gives me a chuckle because as I am working on all things sales,...
by Sam Horn, The Intrigue Expert, author of POP! and Tongue Fu! www.SamHorn.com It happened again.I went to a conference last week and met dozens of smart, talented entrepreneurs.Yet when I asked them “What do you do?” or “Tell me about your business,” many...
Lack of follow up. Networking is useless if you don’t do any follow up. After the event, immediately enter the business cards you collected into your database. Be sure to add any notes you made on the cards during the event. I always add the name of the event and...
If you want to make the most of networking events you need to plan ahead. Ask yourself these questions: 1. Why are you attending the event? 2. What kind of audience is this event targeting? 3. Who will be attending this event? 4. What would you like to come away...