"77% of executive decision makers found at least one new supplier at the last trade show they attended." Spingo Did they find you? Lead Generation Many of you have sales plans for 2019 that include attending and exhibiting at trade shows to generate leads. In fact,...
Many people fail to generate revenue from networking — not because of what they do at the event, but because of what they fail to do afterward. Excuse me for saying so, but, their follow-up sucks. And networking is a waste of time if you don't follow up. So much...
I've put together a list of sales books that will be a great read as you look for new and better ways to grow your sales. Enjoy! Self Marketing Power: Branding Yourself as a Business of One Author: Jeff Beals Description- In a competitive, global economy, you need...
Attending a conference or trade show can be a good lead generation activity, along with a learning opportunity. It can also be overwhelming. It takes planning. Once you find a conference you want to attend, block the time on your calendar, register, and make the...
Here I sit, the queen of follow up, writing a post about follow up because the past few weeks I have failed miserably at it. Everyone blocks time on their calendar to attend an event, whether it be a trade show, conference or a professional organization's...
Lack of follow up. Networking is useless if you don’t do any follow up. After the event, immediately enter the business cards you collected into your database. Be sure to add any notes you made on the cards during the event. I always add the name of the event and...