I have always had a creative side to me. Many of you don’t know this, but I was actually an art major in college (yes the sales gene has always been with me but I also have that creative gene too). One of the reasons I love sales so much is because I can be...
Everyone wants more engagement at the trade shows and events they invest in. Everyone I know would like to fill their pipeline with qualified leads. Everyone I know would like to prove their ROI from events by showing how much revenue was generated from the leads...
Many of us attend conferences for continuing education, but these can be great networking opportunities also if we have the right mindset. Approaching new people can be difficult because of the obstacles we put in front of ourselves as well as those innate to a...
"77% of executive decision makers found at least one new supplier at the last trade show they attended." Spingo Did they find you? Lead Generation Many of you have sales plans for 2019 that include attending and exhibiting at trade shows to generate leads. In fact,...
Trade shows can be a great way for sales leaders to position their sales team to meet prospective clients, market their business, and increase their visibility. But, these events can also be a huge waste of time, energy, and money without the right planning and...
Last year I wrote Dream or Nightmare What I Learned at Dreamforce. It was my first year and I was completely overwhelmed. I didn’t know what to expect and it was all brand new. I met a lot of people but didn’t generate a lot of leads. This year I was ready. I did a...
Attending a conference or trade show can be a good lead generation activity, along with a learning opportunity. It can also be overwhelming. It takes planning. Once you find a conference you want to attend, block the time on your calendar, register, and make the...
In part one of this series I mentioned that a successful trade show plan has 3 phases; what you do before the event, during the event and after the event. In part two of the series I gave you some tips on how to utilize the time you have at the show to meet the...
In part one of this series I mentioned that a successful trade show plan has 3 phases; what you do before the event, during the event and after the event. The work you do before should make your work at the trade show easier. Preparation will assure you can meet...