Sales Talk for CEOs: Casting the Vision for the Sales Team with Darren Dixon (S2:E7)

Mar 17, 2022 | Sales Talk for CEOs Podcast

Darren Dixon is the founder and CEO of Fyxify, a software platform for the home services industry that connects consumers and contractors. He describes Fyxify as “the most energy-efficient software in the world” because the company’s vision is to address the problem of global warming by equipping homeowners and service providers with the information they need to handle home maintenance in an energy-efficient way. This vision permeates everything they do at Fyxify, from sales to hiring to customer experience. If you are a CEO who wants to build your company around a strong vision, you will want to tune into this Sales Talk for CEOs episode to learn about how Fyxify is standing out in this area, and how you can too.

In this episode, Darren discusses the CEO’s role in sales as being the person in charge of the company’s vision. He explains how the CEO needs to communicate this vision clearly and consistently to the sales team and check their understanding by “inspecting what you expect” instead of assuming. Darren and I also discuss the importance of creating a reputation (online and offline) that reflects your vision and values, and we touch on how you can attract the right people to your business when your mission permeates the workplace too. This episode is for CEOs who want to get more strategic with their company vision and use it to drive sales, hiring, operations, and the customer experience. Listen in now!

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[0:50] The mission of Fyxify: addressing global warming

[4:59] Understanding the target market

[15:26] The CEO in the sales role

[18:54] Taking charge of the vision

[23:00] The importance of repetition

[28:09] Everyone is watching…always

[32:07] When vision and mission permeate the workplace

[35:14] The marketing battlefront today: customer experience

About Our Guest

For over 25 years, Darren Dixon has been a highly successful leader in the Home Services industry. 

From his early days as an owner/operator to leading retail and franchise development for the largest independently owned residential service business in North America, mentoring and helping contractors across the country while leading the expansion of a contractor success college, to innovating the industry with revolutionary contractor-developed industry software solutions, Darren is a true pioneer and innovator, with a track record of excellence. 

Darren has had the unique opportunity to be both mentored by iconic industry experts, and mentoring owner/operators throughout the United States and has been able to translate his vast knowledge and experience in training, operations, marketing, innovation, and sales into smart-technology software solutions to help contractors of all sizes create streamlined & consistently profitable Home Service businesses.

Show Links

Connect with Darren Dixon in the links below:

You can learn more about and connect with Alice Heiman in the links below:


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