Sales Talk for CEOs: Building and Maintaining Partnerships with Jamie Crosbie (S1:E8)

Sep 23, 2021 | Sales Talk for CEOs Podcast

On this episode of the Sales Talk for CEOs Podcast, Alice Heiman speaks with Jamie Crosbie, the CEO of ProActivate, which specializes in providing top leadership, sales, and marketing talent to growing organizations. Jamie talks about how she started her business and grew it by building a strong team and investing in it. 

Learn about the better alternative to cold-calling, building strategic partnerships, and the value in hiring based on mindset rather than skillset.

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[2:18] How and why Jamie started ProActivate

[8:45] Recognizing when to hire people

[12:39] Strategically building and maintaining partnerships

[16:00] Partnerships versus cold-calling

[19:23] Mindsets that are helpful for serving clients and growing your business – mindset versus skillset

About our Guest

Jamie has over 25 years of experience in sales leadership and the talent acquisition industry. She founded ProActivate over 16 years ago. She started her career in traditional recruiting firms primarily in sales leadership positions. The following five years were spent within online recruitment where she served as Vice President of Sales at Career Builder.

Jamie’s company consults in top sales talent acquisition; strategic planning and executive leadership; business development strategy; and Peak Performance Mindset® Workshops. Having served as Vice President of Training and Development and Sales at Career Builder, as well as being Founder and CEO of ProActivate, an elite sales talent acquisition company, Jamie understands how to motivate, shape, and lead successful teams.

Author of Journey to the Top:  How to Reach Your Peak Performance Life, The Power of 2, Exponential Sales Leadership, How To Source, Qualify, & Hire Elite Sales Talent, Certified Speaker in the High Performance Mindset System, an expert in Sales and Sales Leadership Talent Acquisition, Sales and Leadership Training.

Show Links

Connect with Jamie Crosbie in the links below:


Website: |




You can learn more about and connect with Alice Heiman in the links below.




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