Sales Talk for CEOs: Building a Powerful Go-to-Market Machine with Jonathan Siddharth (S2:E19)

Jun 16, 2022 | Sales Talk for CEOs Podcast

Jonathan Siddharth is the CEO of Turing, an AI-backed Intelligent Talent Cloud that helps companies source, vet, match and manage software developers remotely. There are currently 1.5 million software developers on Turing, and the platform is used by huge companies like Johnson & Johnson, Pepsi, Dell, Disney, Coinbase, and more. The reason for Turing’s wild success? Jonathan has strategically built a powerful go-to-market machine! And he’s joining Sales Talk for CEOs to discuss exactly how he did it.

During our conversation, Jonathan explains how he waited to hire his sales team until he had two important things in place: a playbook and clear evidence of product-market fit. He then describes how he set up his go-to-market machine to be an engine that feeds qualified leads to his sales team so they can do what they do best – have sales conversations, close initial deals, and work on account expansion. If you’re experiencing challenges with your go-to-market setup and could use some advice, you’ll want to listen to this podcast episode!

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[1:33] Three difficulties with finding and managing remote engineering teams

[5:27] A shift in strategy saves a company

[14:02] Product market fit + playbook = time to build sales

[19:16] Building a go-to-market machine

[26:12] Understanding the customer journey

[32:39] Challenges caused by rapid growth

[41:00] Advice for building demand, product-market fit, and exponential growth

[45:30] Book recommendations for CEOs to learn more about sales

About Our Guest

Jonathan Siddharth is CEO and co-founder of, an automated platform that lets companies “push a button” to hire and manage remote developers. Before starting Turing, Jonathan was an Entrepreneur-in-Residence at Foundation Capital, following the sale of his first AI company, Rover, that he co-founded while still at Stanford. In his spare time, Jonathan enjoys helping early-stage entrepreneurs build and scale their companies.

Show Links

How to Grow Your Business Like a Weed by Stu Heineke
How to Get a Meeting with Anyone by Stu Heineke
The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging by Randy Olson and Park Howell
Indistractable by Nir Eyal
Book List Blog

Connect with Jonathan Siddharth in the links below:

You can learn more about and connect with Alice Heiman in the links below:


Submit a Comment

Your email address will not be published. Required fields are marked *