Sales Talk for CEOs: Bootstrapping to $20 Million ARR in Just 5 Years (S5Ep16)

Jan 2, 2024 | Sales Talk for CEOs Podcast

In the ever-evolving world of B2B sales, few stories are as compelling as that of Guillaume Moubeche, CEO of Lempire. Guillaume or “G” as his friends call him is one of the happiest, most friendly CEOs you will come across. But don’t let that fool you, he’s one determined founder. 

When he realized how hard it was going to be to raise money he completely changed his focus to the customer and it worked. But that’s not all, he got out there and made himself known. Using a live show on Facebook and his LinkedIn profile, he connected, helped and collected fans. 

His innovative tactics drove so much interest that he didn’t miss that investor money he decided to quit chasing. 

In this episode G tells Alice about the innovative ideas and unique approach he took to B2B sales. He practices what he preaches and is a living example that what he sells works. 

Why CEOs Should Listen:

  • Blueprint for Bootstrapping Success: Discover Moubeche’s strategies for starting from scratch and scaling to millions without external funding.
  • Personalized Sales Tactics: Learn how personalization and building trust can transform your sales approach.
  • Entrepreneurial Insights: Gain insights on how to nurture an entrepreneurial spirit within your sales team for unparalleled results.

Watch below or on our YouTube channel

Episode Chapters:

[02:12] The Genesis of Lempire: Charting the Birth of a Sales Revolution

[06:02] The Power of Personalization: Shaping a Human-Centric Sales Approach

[14:20] Building a Dynamic Sales Team: From Solo Efforts to Collaborative Success

[20:58] Scaling Sales Operations: Evolving Strategies for Business Growth

[35:47] The Inbound Advantage: Mastering the Art of Customer Attraction

[41:30] Fostering Customer Trust: The Core of Successful Sales

For a comprehensive understanding of each chapter, tune in to the full podcast.


About Guest

I’m G., and here’s my story in a nutshell:

– Founded 2 businesses: one sold at $600k ARR, the other valued at $150M+

– Authored a book – “The $150M Secret”

– Featured in 200+ media outlets

$0-$20M ARR in 5 yrs without funding with lempire (lemlist, lemwarm, taplio, tweethunter, lemcal)

Sharing my learnings on Profit-led Growth: the only resource you need to grow a profitable SaaS business

What you’ll get by following me:

Actionable tips to grow a profitable SaaS business

Transparent & actionable advice, no fluff

Exclusive updates on lempire’s growth

Ready to adopt a profit-led growth approach and bootstrap the SaaS of your dream?

I’ll be posting business growth tips and tricks – so hit that “Follow” button!

Peace, love & profit

Social Links

Connect with Guillaume Moubeche On Lempire’s official website:

lempire – Building the Future of Relationships

Connect with Guillaume on LinkedIn:

(99+) Guillaume Moubeche | LinkedIn

You can learn more about and connect with Alice Heiman in the links below.

Connect with Alice on LinkedIn:

(99+) Alice Heiman | LinkedIn

Check out Alice’s website:

Alice Heiman – Alice Heiman


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