"Social media takes so much time and I don't see it generating business." I have heard this from many small business owners. It's true that you can spend lots of time and not get any result unless you are doing things properly. It is also true that some businesses...
I just returned from the National Speakers Association Influence 2011 Conference in Anaheim, and everyone was talking about Google+. Since many of the experts there say it will be the next big thing, I thought I’d share a few great posts and articles I’ve read...
Some of you might know that I use to be a reading specialist and that I have a rather large collection of children’s books. So what might you ask does that have to do with sales. Well, often times it gives me a chuckle because as I am working on all things sales,...
How often do you lower the price of your product or service to close a deal? Many times objections come up during the sales process and we are too quick to appease with a price reduction. Price can be a smoke screen and if we rush too quickly to solve for that, we...
Businesses need to develop a social media strategy as part of their overall sales and marketing plan. In my previous post, I mentioned 3 keys to developing a successful Facebook strategy that will help you increase sales: Connection Content Consistency In...
It’s hard to believe the number of people who still ask me if they should be using social media for their business. Although there are certain businesses or industries who may benefit less from social media the vast majority of businesses can benefit greatly. ...
I was listening to this Sales Management Minute from my colleague, Lee Salz, and it will really hit home with small business owners and managers. I posted this response to him on LinkedIn and thought I would share it with you because so many companies have...
There are so many e-newsletters out there and not enough time to read them all. Trying to find the ones that are worthwhile is difficult. I have a few favorites and Sam Horn's is one of them. Her recent article How Can I Turn a No into a Yes? is an excellent...
I read a book this morning called The Fred Factor by Mark Sanborn (www.fredfactor.com). Someone from NSA recommended that I read it and I was reluctant because a lot of books like this are so contrite and simplistic. It's a short book and I read it in an hour while...
by Sam Horn, The Intrigue Expert, author of POP! and Tongue Fu! www.SamHorn.com It happened again.I went to a conference last week and met dozens of smart, talented entrepreneurs.Yet when I asked them “What do you do?” or “Tell me about your business,” many...