All posts by Liz Heiman

Build a B2B Sales Organization from the Ground Up

Start building your B2B sales organization by laying a foundation for success. When you are building a house, before you do anything else, you put the infrastructure in place and lay the foundation. A

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Lessons for Your Sales Team to Learn from Santa

With Christmas just around the corner, images of Santa Claus are everywhere. Kids are making Christmas lists, and getting their photos taken with Santa.    Santa is the icon of the season. Why is he so

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Customer-Focused Growth: How to Grow and Retain your Existing Customers

Most company leaders can tell you exactly what their growth goals are. They can tell you what markets they are pursuing, what products they are creating, and what companies they are targeting. What many

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Sales Culture

Want a World-Class Organization? Scare Away These Top 10 Signs that Your Culture is Terrified of Sales

CEO’s today must integrate sales into their culture if they want a healthy organization. In fact, they must lead, inspire, train, coach every employee about their critical role if they don’t want their

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Effective Sales Management

How to Woo Your Sales Team to Exceptional Results: The 5 Cs of Effective Sales Management

Are you desperate for better results from your sales team? Before you fire them all, try the 5 Cs of effective sales management. Provide clarity, consistency, coaching, collaboration and don’t forget

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4 Reasons Value Props Flop

When Value Props Flop It’s easy to know when your value proposition is working because it’s resonating with the people you are talking to, and they are responding. They are saying things like “I

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6 Steps to Setting Strategic Sales Goals

Setting an overall sales goal for a company is relatively easy. The leadership team decides how much growth is needed in real dollars as a percentage over last year’s sale. That’s a great starting

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Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sales

Do you ever wonder if your key accounts are growing as much as they could be? (If you answered yes, then I have a webinar just for you). My clients are often shocked to discover how much money they are

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The Trade War means a Battle for Your Business: The 4 steps you must take now

No heavy artillery? No bullets flying? It doesn’t sound like much of a war. But, this could mean life or death for your business. When global giants like the US, China, and the EU clash, companies

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Grow your Business

How to Use Your Funnel to Grow Your Business

Do you have a sales funnel? Or maybe you call it a pipeline? Maybe you don’t call it anything, but no doubt, you have a list of prospects that are somewhere in the buying process. Many smaller companies

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