All posts by Liz Heiman
Build a B2B Sales Organization from the Ground Up
Start building your B2B sales organization by laying a foundation for success. When you are building a house, before you do anything else, you put the infrastructure in place and lay the foundation. A
Continue reading
Lessons for Your Sales Team to Learn from Santa
With Christmas just around the corner, images of Santa Claus are everywhere. Kids are making Christmas lists, and getting their photos taken with Santa. Santa is the icon of the season. Why is he so
Continue reading
Customer-Focused Growth: How to Grow and Retain your Existing Customers
Most company leaders can tell you exactly what their growth goals are. They can tell you what markets they are pursuing, what products they are creating, and what companies they are targeting. What many
Continue reading
Want a World-Class Organization? Scare Away These Top 10 Signs that Your Culture is Terrified of Sales
CEO’s today must integrate sales into their culture if they want a healthy organization. In fact, they must lead, inspire, train, coach every employee about their critical role if they don’t want their
Continue reading
How to Woo Your Sales Team to Exceptional Results: The 5 Cs of Effective Sales Management
Are you desperate for better results from your sales team? Before you fire them all, try the 5 Cs of effective sales management. Provide clarity, consistency, coaching, collaboration and don’t forget
Continue reading
4 Reasons Value Props Flop
When Value Props Flop It’s easy to know when your value proposition is working because it’s resonating with the people you are talking to, and they are responding. They are saying things like “I
Continue reading
6 Steps to Setting Strategic Sales Goals
Setting an overall sales goal for a company is relatively easy. The leadership team decides how much growth is needed in real dollars as a percentage over last year’s sale. That’s a great starting
Continue reading
Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sales
Do you ever wonder if your key accounts are growing as much as they could be? (If you answered yes, then I have a webinar just for you). My clients are often shocked to discover how much money they are
Continue reading
The Trade War means a Battle for Your Business: The 4 steps you must take now
No heavy artillery? No bullets flying? It doesn’t sound like much of a war. But, this could mean life or death for your business. When global giants like the US, China, and the EU clash, companies
Continue reading
How to Use Your Funnel to Grow Your Business
Do you have a sales funnel? Or maybe you call it a pipeline? Maybe you don’t call it anything, but no doubt, you have a list of prospects that are somewhere in the buying process. Many smaller companies
Continue reading