All posts by Liz Heiman

How To Improve Your Team’s Productivity to Close More Deals

Is your sales team productive?   If you’re a CEO or sales leader feeling like your sales team isn’t as productive as they should be, it’s time to look at priorities instead of activities. If

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Stop Talking about Products and Start Talking about Problems

Stop Talking about Products and Start Talking about Problems

At many companies, salespeople and marketers focus on products when talking to customers – not business problems.   The challenge is to get your sales and marketing team to focus on your customer’s business

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Triage Your Sales Pipeline

The Best Way to Triage Your Sales Pipeline

Right now, it can be tough for salespeople to know what’s really going on with customers and prospects. And there’s a good chance no one else in your company knows, either. Any CEO who wants to keep

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Increase Sales

Basic and Effective Things You Can Do to Increase Sales

Need more sales? Let’s examine how well your team is practicing basic, effective selling skills.   You might assume salespeople are already practicing these skills, but in uncertain times, salespeople

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Prospecting Messages

How to Refocus Your Prospecting Messaging

A month ago, you knew what to say when you picked up the phone or composed an email to prospects. You knew your ideal customer profile, your target market, and your value propositions. You had all the

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Sales Team

What To Do When Your Sales Team is Struggling

When sales teams struggle, I like to investigate three critical aspects of their sales strategy.  Market Position Ideal Customer Profile  Value Proposition A strategy that helps you hit your revenue

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5 Gifts to Give Yourself this Season

Christmas is only 2 weeks away, which means you are deep into the 4th quarter and hopefully well on your way to hitting your year-end goals.   If you are like most, the holidays are an unreasonably

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Sales Playbooks

This is Why You Need a Sales Playbook

My clients often ask about sales playbooks. Should they have one? What format should it be? What should be included? How many should they have?  To be honest, I have shied away from playbooks because

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Sales Funnel

How To Use Your Sales Funnel to Grow Your Business

The sales funnel is a powerful tool. Once you understand what the stages of the funnel are and how the sales math works, your funnel will become a critical tool to manage your sales team, as well

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Recession Proof Your Sales

Recession-Proof Your Sales

Have you been hearing rumblings about an impending recession? Wondering if it will happen?  It’s likely. As an economist, I can tell you with confidence that the economy is cyclical, and this period

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