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Sales Goals

By: Alice Heiman
Categories: Prioritizing, Productivity, Setting Goals

Virtually every sales rep or sales leader is on a mission to hit or exceed their goals. BUT, why do so many fail? Because they’re missing the magic ingredients for success.  

Having worked with over 200 sales organizations over the years, allow me to share what separates the sales winners from those who don’t make their goal.

8 Strategies for Consistently Hitting Your Sales Goals  

1. Write Down Your Motivators 

What makes you want to hit your goals? Is it a new car? Your family? The money? The pride? The boasting factor? Understanding YOUR motivation keeps you on track. Imagine how it feels to settle into your new car, close the door and hear the satisfying click of the locks, the soft purr of the engine, the satisfaction of passing others on the freeway. Now that’s the image you want to resurrect before every sales call. Use that motivation to act and get the results you need.  

2. Write Your Goals Down

According to the Huffington Post, people who write their goals down on a regular basis achieved those goals at a significantly higher level than those who do not. Post these goals on your laptop, refrigerator, or any place where you will see them constantly.  

3. Prioritize Your Goals 

You must prioritize your goals. You will have more than one goal. You might even have five or six goals but, you can’t complete those all at once. So, you need to prioritize. Prioritizing is just as critical as writing them down. Choose the ones you will work on first. 

4. Make a Plan

You’ve prioritized your goals and now it’s time to make a plan for each of those goals. The plan is the key. Develop a plan that outlines each step to reach your goal and the date by which you will take that step. It makes it easy to execute your goals when you have a clear plan 


Setting goals, prioritizing and making a plan is one thing. But, without execution, your outcome will be minimal. Writing your goals downprioritizing and making your plan is the way to start. Then it is time to take action  

6. Get Help

When you’re working toward achieving your goals, it’s important to remember you are surrounded by people who want to help you succeed. Don’t forget to ask for help when you need it. Many think asking for help is a sign of weakness, it’s the opposite. Asking for help shows your strength.  

7. Review

Once you have executed your plan, go back and review itWhere are you now? Are you moving at the pace you expected? Are things going as planned?  What’s working? Determine if you need to make adjustmentsSetting goals and making a plan is not enough. You have to review your progress and make changes.  

8. Celebrate!

When you hit your goal, celebrate! Don’t minimize your success. We tend to complete something and blow right by it. STOP! You worked hard to achieve your goals, celebrate. Not only is it fun, but it also trains your brain to appreciate success and makes it easier to achieve your next goal.

Do you have a process to achieve your goals? I’d love to hear about it! Leave a comment below.   

Alice Heiman
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Alice Heiman

Founder and CSO at Alice Heiman, LLC
Alice Heiman has been helping companies increase sales for more than 20 years. Her innovative sales leadership programs, coupled with her top-down approach to creating long-term change, set up sales leaders and sales-managing business owners to get consistent and sustainable growth.
Alice Heiman
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