8 Questions You Need the Answer to Before you Can Close the Deal

Sep 19, 2010 | Building Relationships, Business Owners, Closing, Sales, Sales Coaching, Sales Management, Sales Relationships

Closing the deal doesn’t have to be hard.

It starts with building a solid relationship with the people who will make the decision, clearly understanding their needs, matching your offering to their needs to show them the fit, providing your offering for a fair price and asking for the business. (Not to over simplify, I know there are demos, trials, proposals and other things that need to happen in some cases.)

You have to do the hard work but I promise you, if you do it, closing will be easier and I also promise that closing will be hard to do if you don’t have the answer to the following 8 questions.

8 Questions to Answer

  1. What is your budget?
  2. Who else besides yourself will be involved in making the decision?
  3. What is the best way to include everyone involved in the decision-making process?
  4. What is your timeline for implementation?
  5. What is your timeline for making a decision?
  6. How will our solution meet your needs?
  7. What other solutions have you considered?
  8. On what factors will you make your decision?


Many times salespeople tell me they are having trouble closing a deal.  I ask them to tell me the situation and the answers to those questions.  Typically, they can’t answer all of them but they were ready to close.  Once they go back and ask those questions they are usually able to move the sale forward or at least understand why the sale is stalled.

Make it part of your sales call planning to ask these questions at the appropriate times and confirm the answers.  If you do, closing will be much easier.

If you want  close more deals, I am here to help. Start by checking aliceheiman.com  for my next webinar on the topic.

Alice Heiman

Alice Heiman

Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion.  Her clients love her spirit and the way she energizes their sales organization.


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