Your customers know you appreciate them, right?
Valentine’s Day is right around the corner and I’m sure you’ve already gotten gifts for your loved ones. It’s a day that we show our loved ones that we care. Here at Alice Heiman, LLC, it’s our favorite time of the year to show our customers how much we appreciate them too.
When do you take the time to show your customers appreciation? Do you show them love during the holiday season? During the holidays, your cards or gifts can get lost in the holiday madness. That’s why I believe it’s important to show your customers how much you appreciate them all year-long.
Showing your customers appreciation is part of any great sales organization’s routine. Thanking them in different ways throughout the year not only shows them you care but it gives you more opportunities to stay in front of them and perhaps even ask for a referral.
You can show appreciation any day of the year. But, holidays help remind us to do it. Valentine’s Day is coming up and as I said, this is the time of year we like to tell our clients how much we love them. Your sales team make many opportunities to reach out to your customers and show them some love.
Get your sales team together and make a plan to show your appreciation to all those customers that help make your business successful.
Here are some ideas to get you started.
1. Give them a call
The easiest way to show your customers appreciation is to pick up the phone and call them. It’ll take you 5 minutes! Plan out what you will say so it is not awkward, then give them a call.
“Hi Ben, I called to say thank you for your business, we truly appreciate you.”
If they don’t answer, then leave a voicemail.
2. Send a note
Another easy way to say thank you is to send a hand-written note on a beautiful, unique card. We’re always so swamped email, sending a note is a thoughtful gift and won’t get lost in someone’s inbox.
3. Send a gift
Valentine’s Day, 4th of July, and Halloween are great times to send a thank you note or gift if you want to stand out. Don’t be like everyone else and send something during the holidays when your appreciation will be hidden in the flood of every other holiday gift that comes in. If you choose Valentine’s Day like we do, you could send a box of chocolates, flowers, or even cupcakes! We love supporting local businesses, so we try to send something from a local business like handmade chocolates from Dorinda’s Chocolates!
You could also incorporate something with your company name or logo on it. We all have gadgets with company logos on them we keep around our desk. It’s another great way to stay in front of your customers.
4. Send a book or podcast
When I have a chance, I love reading books, articles or listening to podcasts. Learning is such an important part of developing your people. Send books, podcast or articles that had an impact on your life and that you believe will have an impact on theirs. Sending a book or a podcast will give you an opportunity for future conversations too! If you send a book, make sure to leave a special note inside so your clients know it was from you.
5. Send them referrals
Who doesn’t love to get a referral? It’s one of the nicest gifts of all! You may not be able to refer to all your clients or do it all the time. But think about it, is there a way you can refer people to any of your clients?
Now, sit down with your team and create a customer appreciation plan. Figure out some ways to show them love. Use the ideas above or get creative and think of your own. Remember, don’t get stuck on the winter holidays! Show your customers love and appreciation for random holidays like St. Patrick’s Day or the 4th of July or the solstice.
Customer appreciation is so important. Show your customers love all year-long.
Need help creating a customer appreciation plan or help with other sales challenges? Schedule a free 30-minute meeting with us!
Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B complex sale that have exceptional growth potential. She’s originally, from the widely known Miller Heiman Group. Spending her time strategizing with CEOs and their leadership teams to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization.