Sales Talk for CEOs: 3 Mindsets Every CEO Must Develop in Their Business with Maria Nordstrom (S1:E12)

Oct 21, 2021 | Sales Talk for CEOs Podcast

On this episode of the Sales Talk for CEOs Podcast, Maria Nordstrom, CEO of Basketball New South Wales and Director of FIBA Women’s Basketball World Cup, joins me for some valuable insights into three mindsets she feels every CEO must instill in their teams: authenticity, unity in purpose, and accountability.

Maria also shares why she finds it so important to hold each member and department responsible for revenue and customer experience.

Watch the podcast below or on our YouTube channel.

Highlights of this Episode:

[3:19] Maria’s journey to becoming the CEO of basketball

[8:24] Knowing CEO skills, playing the sport, and understanding the fans

[10:57] Finding solutions for the first challenges you have to face as a CEO

[19:10] Holding each member and each department of the organization responsible for revenue and the customer’s experience

[27:35] The CEO as the spearhead and pivot of the organization

[30:35] Keeping sports stakeholders engaged during the pandemic through innovative thinking

About Our Guest

Maria is the CEO of Basketball NSW and has over 25 years of experience as a business leader, sales professional, and board member.

For the past 18 years, she has worked as a senior executive with a proven track record in successfully and consistently building high-performing organizations and cultures. She achieved this through the use of both standard and innovative leadership methodologies, developing and leading high-performing individuals and teams.

Her leadership style fosters a culture of trust and empowerment, resulting in improved staff retention and engagement. While Maria uses proven techniques for leadership and coaching, her work is anchored in the reality of day-to-day business demands and challenges.

Maria has extensive expertise in organizational and sales strategy development and execution consistently, delivering solid financial management, effective sales planning and execution, people and performance management, and tactical marketing.

Maria’s signature leadership style drives transformation and change while creating a culture of innovation and creativity.

Show Links

Connect with Maria Nordstrom using the links below:




You can learn more about and connect with Alice Heiman in the links below.




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